The Show Must Go On: Lincolnshire Show 2020 Goes Digital

The Show Must Go On: Lincolnshire Show 2020 Goes Digital

Organisers of the Lincolnshire Show have announced this year’s show will be hosted online, showcasing the usual much-loved features, attractions and exhibitors on a virtual platform.

Taking place on 24 June, the same date the event was originally planned for, the Lincolnshire Show Online will include educational and agricultural content, cookery demonstrations, entertainment, online shopping, exciting exhibitors and much more.

The Lincolnshire Agricultural Society made the difficult decision to cancel the traditional show earlier this year, due to the ongoing coronavirus pandemic, but now promises to make the 136th show go ahead in a way that the Lincolnshire Showground has never done before.

Jayne Southall, CEO of the Lincolnshire Agricultural Society at the Lincolnshire Showground, said: “Although we were absolutely devastated to cancel the traditional Lincolnshire Show this year, we are so excited to launch the Lincolnshire Show Online and venture into the virtual world, a first for the Lincolnshire Show.

“We have been busy behind the scenes planning for a while now, and we can’t wait to reveal more over the coming weeks.”

The annual show, which has been running for 135 years and welcomes more than 60,000 visitors, 6,000 students and 600 trade stands each year, has only had to cancel a handful of times in the Lincolnshire Agricultural Society’s 150 year history – during both World Wars and the more recent foot and mouth outbreak in 2001.

Jayne added: “The Lincolnshire Show has always provided the opportunity for the Lincolnshire community and farming world to come together in one place. We hope to continue celebrating the heritage of Lincolnshire and showcase the best the county has to offer, despite these difficult times we are all currently facing. We would like to invite everyone to be part of our Lincolnshire Show online community, from exhibitors, sponsors and trade stands to farmers, foodies and families – we want to create something that everyone can get involved in and can access.

“As a non-profit making charitable organisation, the Lincolnshire Agricultural Society is passionate about promoting and supporting education, food and farming within the local Lincolnshire community through all of our events and the Lincolnshire Show Online will be no different.”

The Lincolnshire Showground team is partnering with local businesses, sponsors and suppliers, including CityX, Gusto Homes, Cartwright Communications, TRS Design and Woldmarsh Producers Ltd to help bring the Lincolnshire Show Online to life.

With more features and partners still to be announced, the online show will recognise the best of rural Lincolnshire with an eclectic mix of entertainment, food, shopping and agriculture.

The Lincolnshire Show Online will take place virtually on 24 June.

For further information and for regular updates, please visit www.lincolnshireshowonline.co.uk

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